AdRizer

AdRizer, a rapidly growing technology company, chose a 5,000-square-foot space in the rehabilitated mid-century BOTA Center as its new corporate headquarters. The project explores how a company’s visual identity can be more than a graphic applied to an interior—it can serve as an organizing principle for the architecture itself.

The folded ribbon forming the “A” in the AdRizer logo was conceptually unfolded and abstracted into a continuous zigzag geometry. Superimposed on the existing floor plate, this geometry establishes a circulation spine that connects the building’s two stair cores and organizes the workplace into a series of interconnected environments.

The resulting framework establishes a clear relationship between open and enclosed spaces while maintaining visual and physical connections throughout the office. Meeting rooms and engineering suites are defined by colors from the company’s brand palette, allowing the company's identity to become part of the spatial experience without overwhelming the architecture.

The workplace is designed to reflect the collaborative and evolving nature of the technology industry. Open work areas are balanced with enclosed spaces for focused work, while informal meeting areas and flexible gathering spaces encourage interaction and exchange. A generous kitchen and recreational amenities provide employees with places to step away from focused work, gather, and support the social dimension of the workplace.

In AdRizer, the company’s identity becomes architecture. A graphic element becomes circulation, circulation becomes organization, and organization shapes the workplace experience. The result is an adaptable environment in which brand, function, and culture are integrated into a cohesive spatial framework.

Location:
Rosemary District | Sarasota, Florida

Type:
Commercial Interior Architecture | Corporate Headquarters

Status:
Completed, 2017

Awards:
2018 | AIA Florida/Caribbean Merit Award of Excellence for Interiors

Photography:
© 2018 | Ryan Gamma